Scope Expansion
Every Demand Conversion engagement has a clearly defined scope. That keeps pricing predictable and ensures we stay focused on the highest-impact opportunity first.
If you decide to extend the project beyond the included scope, additional work is priced using the fixed rates below.
| Scope Expansion | Growth | Scale | Enterprise |
|---|---|---|---|
| Additional Funnel | $4,000 | $7,500 | $15,000 |
| Additional Critical Conversion Pages (per 3 pages) | $2,500 | $4,500 | $8,000 |
| Additional Checkout / Booking Flow | $3,000 | $6,000 | $12,000 |
| Advanced Experimentation Layer | $5,000 | $8,500 | $15,000 |
| Additional Revision Cycle | $1,500 | $3,000 | $5,000 |
Optimisation Retainer
Demand Conversion is designed to remove the highest-impact constraints limiting revenue today. As your business grows, new constraints emerge. Today's solution becomes tomorrow's constraint. The Optimisation Retainer helps you identify, prioritise and implement the next opportunities for growth through continuous testing and improvement.
| Tier | Monthly |
|---|---|
| Growth | $5,000 |
| Scale | $10,000 |
| Enterprise | $20,000+ |
Only if you decide to expand the original engagement.
Every Demand Conversion project has a clearly defined scope. If you want to add additional work beyond that scope, it'll be priced using the Scope Expansion rates shown above.
Yes.
Many clients choose to expand the engagement once the diagnostic is complete. Additional work is added using the fixed Scope Expansion pricing.
Never.
Any additional work is discussed, priced and approved before implementation begins. No surprise invoices.
No.
Every Demand Conversion engagement is a complete project. The retainer is for businesses that want ongoing optimisation after implementation.
Once your Demand Conversion engagement has been completed.
We'll only recommend it if we believe there's enough opportunity to justify continued optimisation.
Yes.
The retainer is a monthly engagement and can be ended in line with a 30 day notice.